As a Marketing and Business Intelligence Director, I have built a strong track record of inspiring organizations to adopt data-driven strategies that drive profitable growth in new and complex markets. With a rigorous, assertive, and analytical approach, I am recognized as a change agent who transforms information, advanced segmentation processes, artificial intelligence, data governance, predictive models, and customer service into decisive actions that accelerate problem-solving and improve decision-making.

I have led database migration initiatives for family-owned businesses, transitioning them to modern platforms (e.g., cloud environments and data warehouses), and developed advanced analytics and database architectures for mid-sized companies, including executive dashboards.

With experience in B2B2C marketing across local, regional, and multinational markets, I have led high-performing teams that deliver strategic growth and foster a culture that empowers future leaders.